Download PDF by M. Joseph Sirgy: Real Estate Marketing: Strategy, Personal Selling,

By M. Joseph Sirgy

Real property Marketing is in particular designed to teach actual property scholars with the artwork and technology of the genuine property advertising occupation.



The perfect textbook for undergraduate and graduate point sessions in company institution / carrying on with teaching programs in actual property, this booklet can be of curiosity to specialist genuine property marketers seeking to increase their wisdom and increase their advertising strategies.



The publication is split into 5 significant components. half 1 specializes in introducing scholars to basic strategies of promoting as a enterprise philosophy and technique. suggestions mentioned comprise strategic research, goal advertising and marketing, and the 4 components of the selling combine: estate making plans, website choice, pricing of homes, and promoting of properties.


Part 2 specializes in own promoting in genuine property. scholars will study the precise approach and steps concerned about representing genuine property purchasers and dealers.


Part three specializes in negotiations in actual property. How do potent genuine property pros use negotiation methods reminiscent of collaboration, pageant, lodging, and compromise as an immediate functionality of the location and personalities fascinated about both deciding to buy or promoting genuine property homes?


Part four makes a speciality of human source administration matters comparable to recruiting and coaching actual property brokers, matters with regards to functionality evaluate, motivation, and repayment, in addition to concerns relating to management.


Finally, half five makes a speciality of criminal and moral concerns within the genuine property undefined. scholars will methods to handle tricky events and legal/ethical dilemmas by means of realizing and utilising a number of legal/ethical assessments. scholars also will turn into in detail conversant in the industry’s code of ethics.

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Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics by M. Joseph Sirgy


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