By Mike Rosenberg
Business and environmental sustainability aren't common bedfellows.
Business is ready earning profits; sustainability is ready keeping the planet.
Business is measured in months and quarters; sustainability usually calls for
significant brief time period bills to safe a occasionally doubtful long term gain.
To a few activists, all executives are exploitative, egocentric “1 percenters”. To
some executives, all activists are irresponsible, unyielding
And but attractive with the problem isn’t not obligatory – all companies needs to
have a technique to house sustainability and, like several process, this
involves making choices.
Strategy and Sustainability encourages its readers to clear out the noise and make these
choices in a hard-nosed and clear-eyed means. Rosenberg’s nuanced and fact-based
point of view acknowledges the complexity of the problems to hand and
the strategic offerings companies needs to make. He blends the paintings of a few of the
leading educational thinkers within the box with useful examples from a number of
business sectors and geographies and gives a framework with which Senior
Management may possibly have interaction with the subject, now not (just) to avoid wasting the planet yet
to fulfil their brief, medium, and long term tasks to shareholders
and different stakeholders.<
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Additional info for Strategy and Sustainability: A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business (IESE Business Collection)
Strategy and Sustainability: A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business (IESE Business Collection) by Mike Rosenberg