Ethics in Marketing: International cases and perspectives by Patrick E. Murphy,Gene R. Laczniak PDF

By Patrick E. Murphy,Gene R. Laczniak

Understanding and appreciating the moral dilemmas linked to company is a crucial measurement of promoting process. more and more, issues of company social accountability are a part of marketing's domain.

Ethics in Marketing contains 20 situations that care for quite a few moral matters equivalent to questionable promoting practices, exploitative ads, counterfeiting, product safety, apparent bribery and channel clash that businesses face the world over. a trademark of this ebook is its overseas dimension along with high-profile case reviews that characterize occasions in European, North American, chinese language, Indian and South American businesses. popular multinationals like Caterpillar, Coca Cola, Cadbury and fb are featured. the 2 introductory chapters conceal preliminary and complex views on moral and socially accountable advertising and marketing, so as to supply scholars with the required theoretical beginning to have interaction in moral reasoning. A decision-making version can be offered, to be used within the case analyses.

This unique case-book offers scholars with a world point of view on ethics in advertising and marketing and will be utilized in a unfastened status path on advertising ethics or advertising and society or it may be used as a complement to the readings for different advertising classes.

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Ethics in Marketing: International cases and perspectives by Patrick E. Murphy,Gene R. Laczniak

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